About Pure Web Craft

One person. Fully accountable.

Pure Web Craft is a founder-led web studio in Northern Ireland, run by Peter. No account managers, no outsourcing chain, no “our team will get back to you”. The person you email is the person who designs, builds and maintains your website.

The short version

Websites are the family trade here.

Peter has spent years designing, building and — crucially — running live WordPress and WooCommerce websites. Not just launching them and walking away: operating them. Taking the orders, packing the parcels, fixing the checkout at 9pm, watching what customers actually click.

That includes Pure Web Craft’s own ecommerce brands alongside client work for vets, retailers and local firms across Northern Ireland and the UK. When we advise you on payments, shipping or what makes people buy, it is not theory.

  • Based in Antrim, Northern Ireland — working with businesses across the UK and Ireland
  • WordPress + WooCommerce specialist — the platforms we use daily
  • We run our own stores — our advice is tested with our own money
  • Direct contact, fast decisions — one person, no relay
How we think

Three beliefs that shape every build.

Clarity beats decoration

A website’s first job is to explain your business fast. Anything that gets in the way of that — however pretty — goes.

Honesty is a feature

No invented statistics, no fake reviews, no guaranteed rankings. If something is not worth paying for, we say so before you pay for it.

Tools serve the craft

We use modern tools — including AI — where they genuinely improve the work, and never as a substitute for judgement, testing or taste.

Why founder-led works

Small on purpose.

Agencies scale by adding layers: account managers, project coordinators, junior designers learning on your budget. Every layer adds cost and dilutes accountability.

Pure Web Craft stays deliberately small. You get senior work on every task, decisions in hours not meetings, and one person whose name is on the result. When collaborators are needed — photography, specialist copy — we bring in trusted people and tell you exactly who is doing what.

See how projects run

What that means for you:

  • The quote comes from the person doing the work
  • Questions get answered by someone who knows your site
  • Nothing is lost in handovers, because there are none
  • Your site is built to be maintained, because we are the ones maintaining it

Work with the person, not the process.

Tell us what your business needs and get a straight answer.

Start a Project