Founder-led web design studio, Northern Ireland
Websites built to earn their keep.
Pure Web Craft designs, builds and looks after WordPress and WooCommerce websites for businesses across the UK and Ireland.
- Live client and own-brand sites
- Seven you can visit today
- Platform
- WordPress and WooCommerce
- Based in
- Antrim, Northern Ireland
- Who you deal with
- The person doing the work
Real websites. Live and trading right now.
Every one of these is a working business website we designed, built or run. Open any of them and judge the work for yourself.
Five-branch farm vet practice with online medicine ordering and prescription upload. (opens the live site in a new tab)
Prescription and non-prescription pet medicines, delivered UK-wide. (opens the live site in a new tab)
Handmade wreaths from a County Tyrone family tree farm, sold online. (opens the live site in a new tab)
Trade store with a custom Build Your Own Kit tool. (opens the live site in a new tab)
Our own mug brand. We run the store we built, every day. (opens the live site in a new tab)
Marine aquarium products with buyer guides for hobbyists. (opens the live site in a new tab)
Our own print-on-demand clothing store with a fast-moving catalogue. (opens the live site in a new tab)
Six services. Each one fixes a real problem.
Visitors cannot tell what you do or why to trust you. We build a clear, fast WordPress site you can edit yourself.
Your store has to take payments, ship orders and track stock every day. We build WooCommerce stores that do.
Customers search and find someone else. We fix the technical, on-page and local basics that get you found.
People now ask ChatGPT and Google’s AI for recommendations. We make your business easy for them to understand.
Updates, backups and security get forgotten until something breaks. We look after it monthly.
Broken site, bad host or forms that vanish. We diagnose first, then fix, move or connect it properly.
Start here
Something smaller, or more urgent?
Not every job needs a full project. These two fixed-price services get an experienced pair of eyes on your website quickly.
Website SEO Audit
Not being found the way you should be? A human-reviewed look at your site and search visibility: what is wrong, what matters most and what to fix first.
WordPress Help
A checkout error, a WooCommerce fault or a site that has stopped behaving? Get it diagnosed properly instead of guessing for hours.
Why businesses choose a founder-led studio.
You deal directly with the person building your site.
Pure Web Craft is run by Peter, from Antrim. No account managers and no hand-offs. The person you talk to is the person doing the work, so decisions are quick and nothing gets lost in translation.
Antrim
Based in Northern Ireland, working with businesses across the UK and Ireland.
We run our own online stores
Advice on payments, shipping, stock and what converts comes from trading daily, not from a slide deck.
Honest recommendations
If you do not need something, we say so. Fixed quotes before work starts, no surprise invoices.
Built for search and AI answers
Clean structure, fast pages and accurate structured data are part of the build, so Google and AI assistants can read your site properly.
Still here after launch
Updates, backups, monitoring and changes handled by the person who knows your site, for as long as you want.
How a project runs.
Five clear stages, with you involved at each one.
Discover
We learn what your business does, who buys from you and what the website has to achieve.
Design
You see the direction early and steer it before anything is built.
Build
Built in WordPress, fast, responsive and editable by you.
Launch
Tested on real phones, tablets and desktops, then put live with backups in place.
Support
We measure, maintain and keep improving it, if you want us to.
Straight answers.
How much does a website cost?
It depends on what the site has to do. A brochure site and a full store are very different jobs. We quote a fixed price after a short conversation about scope, so you know the number before any work starts. No surprise invoices.
How long does a project take?
Most business websites take a few weeks from kick-off to launch, depending on scope and how quickly content decisions are made. You get a realistic timeline with your proposal, not an optimistic one.
Can I update the site myself?
Yes. We build in WordPress with Elementor, so text, images and products stay editable without touching code, and we show you how.
Do you guarantee Google rankings?
No, and you should be wary of anyone who does. What we do guarantee is a technically sound, fast site with proper SEO foundations and content structured for search and AI assistants.
Got a project in mind?
Tell us what you need. You will get a straight answer, a fixed quote and a realistic timeline from the person who will build it.