Founder-led web studio · Northern Ireland
Websites that win you customers, built properly.
Pure Web Craft designs, builds and looks after WordPress and WooCommerce websites for businesses across the UK and Ireland. Clear to use, easy to find, ready to sell — and maintained by the same person who built them.
Five live sites you can visit right now — see the work →
Recent Work
Built here. Live right now.
We would rather show you working websites than talk about “digital experiences”. These are real businesses trading on sites we built — hover to look around, then click through and check.
Our own store
RudeCuppa
Our own mug brand — we run the store we built, so our ecommerce advice comes from doing it daily.
Veterinary + Store
Farm Vet Services
Five-branch farm vet practice with online medicine ordering and automatic dispatch tracking.
Pet pharmacy
Pet Med Direct
Online pet pharmacy and pet-care store with prescription uploads, UK-wide delivery and reorder reminders.
What We Do
Five services. Nothing padded out.
Website Design & Development
Your business explained clearly on a fast, mobile-first WordPress site you can edit yourself.
Ecommerce Websites
WooCommerce stores that handle real trading — payments, shipping, stock and the day-to-day workflow.
SEO & AI Search Visibility
Technical and local SEO plus content structured so both Google and AI assistants understand your business.
Website Care & Support
Updates, backups, security and monthly changes — your site stays healthy without you thinking about it.
Rescue, Migration & Integrations
Broken site? Bad host? Forms that vanish? We fix, move and connect websites that others gave up on.
AI Search & GEO
Tell us the problem in plain English and we will point you at the right service — or tell you if you do not need us.
Founder-led
You deal directly with the person building your site.
Pure Web Craft is run by Peter, from Northern Ireland. No account managers, no hand-offs, no “our team will get back to you” — the person you talk to is the person doing the work.
Peter also builds and runs his own live WooCommerce stores, so advice about payments, shipping, stock and what actually converts comes from running real shops, not from a slide deck.
- Direct senior contact — one person, start to finish
- Fast decisions — no internal ticket queue
- Real ecommerce experience — we run our own stores
- Honest scope — if you do not need something, we say so
How We Work
A simple, honest process.
1
Discover
We learn what your business does, who buys from you and what the website must achieve.
2
Design & build
You see the design early, then we build it properly — fast, responsive and editable.
3
Test & launch
Checked on real phones, tablets and desktops before anything goes live.
4
Improve
After launch we measure, maintain and keep improving — if you want us to.
Questions
Straight answers.
How much does a website cost?
It depends on what the site has to do — a brochure site and a full store are very different jobs. We quote a fixed price after a short conversation about scope, so you know the number before any work starts. No surprise invoices.
How long does a project take?
Most business websites take a few weeks from kick-off to launch, depending on scope and how quickly content decisions are made. You get a realistic timeline with your proposal, not an optimistic one.
Can I update the site myself?
Yes. We build in WordPress with Elementor, so text, images and products stay editable without touching code — and we show you how.
Do you guarantee Google rankings?
No — and you should be wary of anyone who does. What we do guarantee is a technically sound, fast site with proper SEO foundations and content structured for search and AI assistants.
Got a project in mind?
Tell us what you need. You will get a straight answer, a fixed quote and a realistic timeline — from the person who will actually build it.